For my Programming Design Systems final project I am redesigning the brand identity of my state in Brazil, São Paulo. This is a continuation of my midterm and I expect to develop a much richer concept with real life applications.
The whole point of doing this is to create a dynamic and multifaceted logo, for a state that is just like that. Sao Paulo is a huge state, super diverse both culturally, economically and in terms of its natural beauties.
São Paulo Government has a lot of sub-departments, companies, agencies etc such as the agriculture agency, universities, ministry of sports and even the state’s zoo. The idea is that each of these entities will have their logos based on the “mother” logo of the state and in the characteristics of the things they are related to. For example:
I plan to apply these logos in business cards and envelopes. I also plan to develop a campaign for an event (carnival, new year’s etc.) or for the state’s agency of tourism:
This campaign will have posters and a video in which the logos will be animated, changing into shapes of things (similar to what I did for the midterm).